20 Ways to Increase Traffic to Your Website

26 min readApr 11, 2021

“How can I increase traffic to my online store?”
Every entrepreneur selling on the internet has had that thought at some point.
Perhaps you spent time and effort setting up your store and fine-tuning it in preparation for launch, only to open your doors and wonder where all the customers are. Perhaps you’ve seen steady growth for the past six months, but your traffic and revenues have plateaued. Or maybe you’ve had success with one traffic-driving strategy and want to see what else you can try.

Increasing traffic to your online store is an important part of growing your market, whether you’re trying to attract your first our 1,000th customer. Growth in web traffic could mean more customers and sales if your site is configured properly for conversions.

What you should know about increasing website traffic

The good news is that the method of acquiring your first customer and your hundredth customer is identical from a marketing standpoint. However, in order for traffic to effectively result in revenue and profits, certain conditions must be met in order for traffic to convert and the cost to be sustainable. You should be asking yourself these questions:

Is this a good product? A “good product” is one that is suitable for your target audience and passes their implicit cost-benefits analysis.
Is there a big target market? A market is a group of people who are already interested in buying something. Are people buying the same type of product?
Is there a great product story and/or convincing copy? You might have a clear “why” for the product in comparison to competitors, but you need to translate that pitch to compelling web content. Does your product story resonate with them enough to purchase?
Is there some way to reach this audience at a low cost? The target should be to keep consumer acquisition costs as low as possible. Are there multiple ways you can reach potential purchasers?

How to drive traffic to your website

We’ve compiled a list of 20 tested strategies for increasing traffic to your online store.

Which tactic is best for your business?

Some of these sources will deliver higher-quality traffic to your business, while others will deliver lower-quality traffic.
Let’s say you’re trying to reach out to young professionals who are looking for unusual office supplies. LinkedIn, rather than, say, Pinterest, maybe a better option.

Double down on the most important traffic you can find to achieve traffic acquisition efficiency. Of course, “the most important traffic you can find” is highly subjective and unique to each person, so let’s break down each strategy for increasing web traffic:

Tactic type: If the concept is intended to be a short- or long-term traffic generator. Short-term strategies produce faster results, but they necessitate further maintenance and reinvestment. Long-term strategies take longer to produce results, but they are more durable and require little to no management.
Effort: How much time, knowledge or experience would you need to invest?
Time to return on investment (ROI. Investing time, effort, or resources into a traffic-driving strategy can take days, weeks, or months to see a return on your investment in terms of increased traffic and sales.
Cost: The amount of money you’ll need to start the method.
Traffic potential: the overall amount of traffic that could be directed to your store.

Run paid social media ad campaigns

You must be able to get your company in front of your ideal customers in order to boost website traffic for your online store. You can build highly targeted advertisements with paid social media advertising that serve tailored ads to the customers who are most likely to click through and buy your goods.

Here are some channels to consider if you’re thinking about running paid social media ads:

1. Facebook ads

Tactic type: Short-term
Effort: Low
Time to ROI: Days
Cost (out of 5 💸): 💸💸💸
Traffic potential (out of 5 🙎‍♂️): 🙎‍♂️🙎‍♂️🙎‍♂️

Facebook is the biggest social media site in the world, with 2.6 billion monthly active users as of the first quarter of 2020. You can reach out to new customers and guide them to your online store by using Facebook. Its powerful advertisement platform allows you to target users based on their preferences, actions, location, and other factors. By optimizing your ad distribution and putting your message in front of the most likely to convert, Facebook can also save you time and money.

You can also reach consumers who have already visited your website using Facebook Dynamic Ads. It generated advertisements for them based on the items they’d already looked at or added to their shopping carts. This effective advertising will help you get users back to your website, allowing you to maximize the traffic you already have.

2. Instagram ads

Tactic type: Short-term
Effort: Low
Time to ROI: Days
Cost (out of 5 💸): 💸💸
Traffic potential (out of 5 🙎‍♂️): 🙎‍♂️🙎‍♂️🙎‍♂️

According to Instagram, the site has more than one billion active users worldwide, with 90 percent of accounts following a company.

Finding hashtags on Instagram or making marketing videos or photos are just a few of the Instagram tools available to help you expand your following. Creating Instagram advertisements is more likely to increase website traffic and sales, but even though you have a sizable Instagram following, you aren’t fully using the app until you’ve used the advertising platform.

Make sure you have an Instagram Business account or that you have converted a personal account to a business account. This will provide you with even more opportunities to engage with your audience through Instagram advertising. The platform allows you to create ads in a variety of formats, including images, videos, carousels, sets, and stories, so you can start making ads in the format that fits you best.

3. Pinterest ads

Tactic type: Short-term
Effort: Low
Time to ROI: Days
Cost (out of 5 💸): 💸💸💸
Traffic potential (out of 5 🙎‍♂️): 🙎‍♂️🙎‍♂️🙎‍♂️

Pinterest is an excellent way to reach out to potential buyers who are looking for ideas for possible events and purchases. According to Pinterest, 72% of active users say they use it to learn about new products and services. and, in another study, 90% of respondents say Pinterest helps them decide the products to buy.

Pinterest is immensely common in niche markets such as home decorating, renovation, landscaping, and DIY crafts, and it’s perfect for companies looking to break into these markets.

Promoted Pins are a form of paid ads on Pinterest that moves your Pins to the top of your customers’ search results, helping you stand out. Promoted Pins fit in with the rest of Pinterest’s material, making it an excellent tool for grabbing customers’ attention and directing them to your online shop.

4. Google Ads

Tactic type: Short-term
Effort: High
Time to ROI: Days
Cost (out of 5 💸): 💸💸💸💸
Traffic potential (out of 5 🙎‍♂️): 🙎‍♂️🙎‍♂️🙎‍♂️🙎‍♂️

Unlike social media advertisement sites, Google Ads provides an exclusive opportunity to promote your goods and services to people who are actively looking for them. Emarketer reports that within five days of searching for a product, 35% of users buy it.

Google allows you to position your ad in front of users on both Google and YouTube, the world’s two most popular search engines. Although the platform allows you to increase web traffic and sales, it is a complicated platform for beginners to use, and you may risk wasting a lot of money advertising to the wrong audience.

Search advertising, Google Display Network ads, and YouTube ads are all options for getting your ad in front of web browsers. The sum you bid on your chosen keywords will decide your position in comparison to other bidders, as well as relevancy to the search term.

Engage in conversation on social media

Social media engagement entails more than merely posting a link to your online store on Facebook, Twitter, and other social media platforms in the hopes of increasing website traffic. Encourage conversations with the right people, react thoughtfully, and generate excitement and enthusiasm through social interaction.

5. Get friends and family to share

Tactic type: Short-term
Effort: Medium
Time to ROI: Weeks
Cost (out of 5 💸): 💸
Traffic potential (out of 5 🙎‍♂️): 🙎‍♂️🙎‍♂️

Turning to friends and family for help when starting a company is a perfect way to generate initial awareness, traffic, and even your first sale (thanks, Mom!). People don’t start businesses very often, so it’ll definitely come as a surprise to your friends and family when you open your own online shop. Hopefully, they’ll be able to spread the word about your exciting new venture.

Are you familiar with the website Upworthy? Did you know that it was friends and family who gave it its initial impetus? It set a goal of getting 1,000 Facebook fans by the end of the day it was released. It succeeded, and that’s part of what helped it get off the ground in the first place.

Are you looking for a way to communicate with your extended family? Is there an email list where they schedule reunions? Send them a note informing them of your new store.

Don’t try to persuade them to buy your goods with your pitch. Instead of offering them your goods for free or at a significant discount (after all, they are your friends and family), ask them to share your store with their networks. You have social equity with these people, and you won’t ask for these kinds of favors too much. You’ll have a better chance of success than contacting strangers, and if enough of them share, you’ll have enough momentum to maintain a steady stream of customers.

6. Proactively engage on Twitter

Tactic type: Long-term

Time to ROI: Weeks

Leverage: Medium

Cost (out of 5 💸): 💸

Traffic potential (out of 5 🙎‍♂️): 🙎‍♂️🙎‍♂️

You don’t have to sell something before you start interacting with people on Twitter. Like a cool new shop, there are a lot of ways to get on someone’s radar.

Blackbird Baking Company, a bakery in Toronto that sells fresh bread created a Twitter following of over 500 committed, passionate bread lovers, ensuring that when it opened its first bakery, it received a warm welcome.

When starting a new company and developing a social media presence from the ground up, gaining followers is difficult. So, how did Blackbird amass a few hundred followers prior to its official launch?

The bakery began by following a well-defined social media marketing strategy. It got some responses by following people on Twitter who it thought would be interested in a new bakery. In Toronto, this includes restaurateurs and self-proclaimed bread connoisseurs.

You may also find people in your sector that have common niche interests. One tool to find relevant users is Followerwonk. Log in through Twitter and in bios and profiles, you can check for related keywords.

Second, Blackbird has been using Instagram and Facebook to post pictures of its bread being baked and shipped to stores in Toronto. The images are delightful and easily shared.

Third, Blackbird Baking Company communicates with people who tweet about the local community in a proactive manner. Life in Toronto, nice food, and, of course, bread are all discussed.

As a result, when the bakery eventually opened, there were a large number of people eager to purchase bread.
How to interact with a Twitter following:

Use Twitter Advanced Search or a tool like Followerwonk to look for keywords relevant to your company in people’s tweets or bios.
If you’ve found an audience, seek out opportunities to assist people or add value to their interactions in a non-sales way.

7. Post your store to Reddit

Tactic type: Short-term
Effort: Low
Time to ROI: Weeks
Cost (out of 5 💸): 💸
Traffic potential (out of 5 🙎‍♂️):🙎‍♂️🙎‍♂️

Reddit is where people post news and content and leave feedback in a list of forums and subforums. It has thousands of niches called subreddits in addition to its main page, which aggregates the most common content on the site. /r/bicycling, /r/scifi, and /r/corgi are just a few examples of common subreddits.

Reddit offers a unique opportunity to raise brand awareness and drive traffic to your store’s website. It’s a place where passionate people gather around their favorite topics to discuss current events and exchange tips, best practices, and personal life stories.
First and foremost, there are a few threads you should be following that may benefit your company. With over 739,000 users, the /r/entrepreneur subreddit has a lot of useful advice and discussions about starting a company. As another source of general business advice, you may be interested in the related /r/smallbusiness article.

Write a new post to advertise your company and hopefully drive traffic to your website. Make the post short, showing just the basics of what you’re talking about.

Create a catchy headline. Make sure it’s relevant to the subreddit. If we posted in the curly hair subreddit, for example, we could use the headline “Who says short hair can’t be fancy?”
Add value and be concise. The main body of the post will have snappy, catchy text that isn’t too salesy.
Add a photo. It’s not necessary, but using photos may help communicate your messages and, since they appear on the subreddit page, they can attract additional readers.
Add a link to your most relevant product. This is critical. Leave a link to your website where people can learn more about your product or company.

Often, pay attention to the Reddiquette guide and check to see that you’re following the subreddit’s Reddit guidelines. They’re still in the right-hand sidebar of the subreddit. Some subreddits don’t allow promotional content, so you won’t be able to post what is essentially an ad for your shop. If you post for your site to a location that doesn’t want it, you’ll either get no upvotes or, in the worst-case scenario, you’ll be disqualified from the subreddit.

8. Drive excitement with contests and giveaways

Tactic type: Short-term
Effort: High
Time to ROI: Days
Cost (out of 5 💸): 💸💸💸
Traffic potential (out of 5 🙎‍♂️): 🙎‍♂️🙎‍♂️🙎‍♂️🙎‍♂️

Contests and giveaways are a perfect way to get more followers on Instagram, driving traffic to your website and increasing social media interaction. When you run a contest or giveaway, 94% of people will share the deal right after they register. And 62 percent of those who took part in the promotion told a friend about it and encouraged them to participate as well.

By offering enticing rewards in return for your customers’ participation in viral competitions, giveaways, and sweepstakes, you will easily drive more traffic to your shop. Prizes and prizes are effective motivators for both existing and new customers to visit your shop.

You can insert giveaways in your store’s landing pages or blog posts using tools like Gleam, Woobox, or contest and giveaway apps from the Shopify App Store. These contests may also use social networking as a means of entry, increasing the chances of your sweepstakes going viral and spreading through social media channels. Once participants have arrived at your shop, you can use a variety of strategies to direct them to your items, such as offering first-time buyers discounts or coupons.

9. Offer time-sensitive discounts

Tactic type: Short-term
Effort: High
Time to ROI: Days
Cost (out of 5 💸): 💸💸💸
Traffic potential (out of 5 🙎‍♂️): 🙎‍♂️🙎‍♂️🙎‍♂️🙎‍♂️

Offering limited-time deals can be an incredibly powerful way to entice customers to act, resulting in increased traffic and sales. Scarcity, which is a strong psychological sales catalyst, is leveraged by putting an expiration date on your discount.
Rareform, a brand of bags and accessories, provides a one-day discount in the example below. Rareform is a bigger brand with the financial resources to offer a 50% discount and flash sales on its goods. If your store is new, consider putting a minimum purchase requirement in place. This is a clever way to give your fans a nice reward while still ensuring that you don’t give away the farm.

Customers aren’t the only ones that can profit from product discounts. If you don’t usually give free shipping, doing so on occasion can be a powerful opportunity to drive traffic to your store from social media or email marketing campaigns.

Reach new audiences with influencer marketing

Influencer marketing is the method of establishing partnerships with influencers in order to expose the online shop to new audiences.According to BrightLocal, 88 percent of people believe online reviews published by other customers are as trustworthy as personal recommendations.

You can use influencer marketing to tap into the innovation and scope of relevant industry influencers while also leveraging the confidence they’ve built with their audiences, resulting in referral traffic to your shop.

10. Send free samples to Instagram influencers

Tactic type: Short-term
Effort: High
Time to ROI: Weeks
Cost (out of 5 💸): 💸💸
Traffic potential (out of 5 🙎‍♂️): 🙎‍♂️🙎‍♂️🙎‍♂️🙎‍♂️

For eCommerce companies, Instagram is one of the most effective marketing platforms. According to Yotpo, At least 30% of Instagram users have made purchases based on what they’ve seen on the website. It’s also a great way to raise brand awareness and possibly drive traffic to your shop, especially if you know how to target influencers.
Since bloggers and social media celebrities are well-liked by their fans, having them feature your products is a natural way to boost your traffic.

Other than gaining access to an Instagram influencer’s audience, there are other reasons to collaborate with them. You will benefit from their platform experience, observe what works, and learn how to build the best content for that platform. You can also collaborate with them as brand buyers to get their input and point of view, which can help you develop your products.

When searching for an Instagram influencer to work with, consider the following questions:

Are they a good brand fit? “Does the influencer we’re going to work with seem to be somebody we’d like to be a client, and will they really use or wear our stuff?” ask yourself.
Do they have good engagement rates? The number of followers isn’t necessarily the most significant factor; the rate of interaction is. An influencer’s interaction rate should be between 2 and 3 percent, with several comments on each message.

11. Reach out to bloggers and press

Tactic type: Short-term
Effort: High
Time to ROI: Weeks
Cost (out of 5 💸): 💸
Traffic potential (out of 5 🙎‍♂️): 🙎‍♂️🙎‍♂️🙎‍♂️🙎‍♂️

It’s difficult to develop and market a company on your own. The more connections you have when it comes to selling online, the better — especially if they’re connections with their own engaged audience. It is important to have contacts that will promote your product in order to drive traffic to your site and increase sales. Blogger outreach comes into play here.

Blogger outreach entails more than just making online friends. It’s a method for assisting you in achieving measurable business results. And if you don’t have a large number of online friends, you can still make contact. The key to good blogger outreach is to provide value and make it clear to bloggers what they stand to gain. Even if they are a nice person, asking for assistance rarely works because people are overwhelmed and have a million items on their plates.
To help you generate traffic, here are some blogger outreach ideas:

Guest post on other blogs. Guest blogging allows you to get in front of someone else’s audience while raising your own. Even if it’s only in the author's profile, provide a link back to your site where it’s appropriate.
Do an expert roundup. Seek out experts on a subject and ask them to add an idea to your blog posts, such as a tip, recipe, or story. Then, make a list of all of the answers you get. When you let them know about your experience, they’re more likely to share it with their audience.
Solicit product reviews. Offer to submit your product for free in exchange for an honest review to bloggers with appropriate, engaged audiences. They’ll love it and tell everyone if you have a great product.
Find affiliates to promote your business. Using an affiliate program and a commission on every purchase, incentivizes others to drive traffic to your store.
Get included in gift guides. The right gift guides will boost your website’s sales and traffic. However, placement in these guides does not happen by chance, and it takes some work to get the product included, as there is a lot of competition.
Ask Instagram influencers to promote your product. When contacting Instagram influencers, use the same methods as when contacting bloggers. Getting the right mention or trendy picture will boost your store’s traffic and sales.
Get press coverage. Put it out there if you have a fantastic story or an interesting product that people would want to talk about. Make contact with writers and journalists who cover similar companies and let them know what you’re up to.

You don’t have to go for the most powerful and influential ones. Since they aren’t continually bombarded by requests, influencers with a smaller audience have a higher chance of featuring you. Keep in mind that the audience’s loyalty is almost as essential as its scale.

12. Write a blog post featuring influencers and their advice

Tactic type: Short-term
Effort: Medium
Time to ROI: Days
Cost (out of 5 💸): 💸
Traffic potential (out of 5 🙎‍♂️): 🙎‍♂️🙎‍♂️🙎‍♂️🙎‍♂️

This strategy is an enhancement of blogger outreach that merits its own segment because it has worked well in the past and continues to work well now.
The basic strategy is to write a blog post featuring an influencer and/or their advice, then send it to them via email or Twitter in the hopes that they can share it with their audience.
Here are two examples to get you started:

Ask influencers for their advice on a product. Assume you’re a makeup company, and you’re writing a blog post about what to look for when purchasing foundation. Ask influencers who write or record videos of their reviews what they think is the most important feature to look for when purchasing a new base. This could be done with one influencer or as many as you want.
Create a master list of trustworthy voices in your niche. In order to obtain customer feedback, potential consumers are often searching for experts in the field they can trust. If your industry has influencers, consider writing a blog post listing the top five, ten, or twenty reputable influencers in your niche. You’ll be assisting potential customers and establishing a positive partnership with influencers by doing so.

After you’ve finished your blog post, send a connection to the influencer and ask if they’d like to share it with their audience.
You should feature them first instead of waiting for an influencer to feature you. If you’re searching for industry influencers to interact with and develop a relationship with, this might help you get started.

Attract customers with content marketing

The goal of content marketing is to draw consumers to your online store by creating interesting, insightful, and engaging content. There are countless ways for your company to branch out into the world of content and attract traffic, from videos and podcasts to guides and ebooks.

Original content will help you establish yourself as an industry thought leader and strengthen your brand. Your company’s marketing strategy should include something important or interesting to your customers; don’t restrict yourself to content that features or focuses on your goods. Instead, think about any and all business-related topics and tools that your customers may find useful.

Beyond product and brand keywords, content marketing allows the store to dominate search results. You can find new ways for your company to rank in search results and reach a wider audience by using free tools including Google Keyword Planner and Keyword.io.

13. Write blogs to provide information or solve problems

Tactic type: Long-term
Effort: Medium
Time to ROI: Months
Cost (out of 5 💸): 💸
Traffic potential (out of 5 🙎‍♂️): 🙎‍♂️🙎‍♂️🙎‍♂️🙎‍♂️🙎‍♂️

Each month, 409 million people visit more than 20 billion blog pages, according to WordPress, the world’s most popular blogging site. WordPress users create about 70 million new posts and 77 million new comments in the same time span.

Although there are many ways to reach an audience, you’ll need to be deliberate in your targeting if you want to draw relevant customers and drive traffic back to your store by blogging. The best approach for a blog is to solve problems through content while still generating “search engine findable” content, but it isn’t simple. It’s a decent content marketer’s job description in a nutshell. Customer journey mapping, persona development, keyword testing, and content gap analysis are all part of content marketing on a blog.
On a blog, effective content marketing begins with two things:

Figuring out who your ideal audience is. Put yourself in the shoes of your potential customer: what issues do they have that they seek to solve at your store? What else provokes their attention besides your products? What do they do to have a good time with their friends? What is it that they are passionate about? Create blog content using the answers to these questions as a guide.
Creating content where your ideal audience would want to hang out. Sites that win big have pages with information that people are seeking for. Create a list of subjects and phrases to target in order to reach the right audience. Consider how you would scan for this product/service/article if you were in your shoes. I’m not sure what words I’d use. What are the phrases? The trick to attracting quality traffic is to get into the mind of your potential tourist.

Don’t join the blogging world unprepared. Know who your ideal audience is, develop a strategy for attracting their attention, and finally establish a new online hangout for them.

14. Produce podcasts to reach new audiences

Tactic type: Long-term
Effort: Medium
Time to ROI: Months
Cost (out of 5 💸): 💸
Traffic potential (out of 5 🙎‍♂️): 🙎‍♂️🙎‍♂️🙎‍♂️🙎‍♂️🙎‍♂️

According to Edison Research, the number of Americans who listen to podcasts every week has risen by 175 percent in the last five years, with about 90 million people doing so each month.
Podcasting, like blogging, allows you to specialize in a particular niche and target a specific audience.

The issue is that podcasting isn’t really optimized for attracting new listeners. Podcasts can be listened to at the gym, on the bus, or while taking a lunchtime stroll. There is no call to action to press while listening, unlike a blog post or a social media post. After hearing a prompt or suggestion, the listener is put under more pressure to recall key points and take additional action.

Shuang Esther Shan, who manages the Shopify Masters podcast, says that you need to find other ways to drive traffic and make it as simple as possible for listeners to find the information listed in the episode. “There are three guiding principles that we follow. To begin, for in-app podcast descriptions, we provide a brief and accurate overview of the episode, along with a link to the episode’s companion blog post. Second, we’ll post a main overview and transcripts for our hearing-impaired audience on our blog for easy access and reading. Finally, if an episode covers a lot of applications, software, or other useful resources, we’ll have a list of related resources for each item linked to the appropriate resource.”

15. Use video to educate or entertain

Tactic type: Long-term
Effort: High
Time to ROI: Months
Cost (out of 5 💸): 💸💸
Traffic potential (out of 5 🙎‍♂️): 🙎‍♂️🙎‍♂️🙎‍♂️🙎‍♂️🙎‍♂️

Though there are a variety of ways to host videos, YouTube is the most common and effective way to generate traffic. It’s also the world’s second-largest search engine.

The size of your target audience and the number of people you will meet are amazing. According to YouTube’s statistics, it has over two billion users (nearly one-third of all internet users), and it reaches more 18–34-year-olds on mobile than any TV network in the US, with more than 70% of YouTube views coming from mobile devices. The average viewer’s demographic is wide open. YouTube’s typical consumer isn’t a young, single man.
So, how can you narrow down the huge audience and get the right people to watch your YouTube channel before returning to your store? Here are some examples of the various forms of content that your company may be using:

Educational content. Build confidence with your audience by teaching new skills and, if possible, using your product as the centerpiece for solving their dilemma.
Storytelling. Inspiring videos that are consistent with your brand’s image and beliefs are ideal for communicating your brand’s image and values to a larger audience.
Entertainment. One of the best ways to catch viewers’ attention and concentrate it on your goods is to create entertaining videos that appeal to their interests.

Use SEO to increase your store’s discoverability

Is it possible for your customers to find your shop on the internet?
When customers search for your items, you want your store to come up as one of the top results, particularly since a study by marketer Brian Dean found that 75% of clicks go to the top three results on a search engine results page. The coveted spot is crucial to generating consistent, competent website traffic for your online store.
The method of fine-tuning your website to improve its chances of ranking highly in search results for specific keywords is known as search engine optimization or SEO.

Learning how to apply the rules that govern search engines like Google and Bing to the layout and content of your site.

16. Write titles that match search intent

Tactic type: Long-term
Effort: Low
Time to ROI: Days
Cost (out of 5 💸): 💸
Traffic potential (out of 5 🙎‍♂️):🙎‍♂️🙎‍♂️🙎‍♂️

The meta title is the first line that appears on a search engine’s results page when a user enters a query.

Meta titles and meta descriptions are both attributes that influence how the website appears on search engine results pages. They’re critical for driving traffic to specific pages. The lifeblood of organic traffic is click-throughs from search traffic. They’re one of the most important metrics Google uses to rank search results.

“Titles are vital to giving users a fast insight into the content of a result and why it’s important to their query,” Google explains. It’s critical to use high-quality titles on your web pages because they’re often the primary piece of information used to determine which result to click on.”

In the end, the meta title is what will make you stand out. When writing meta names, we recommend aiming for the following:

Each page should have its own title.
Keep page titles to 55 characters or less.
Maintain consistency in title or sentence case across all of your pages.
Include the keyword you want to target.
Make sure you’re matching the query’s search meaning.

17. Write irresistible meta descriptions

Tactic type: Long-term

Effort: Low

Time to ROI: Days

Cost (out of 5 💸): 💸

Traffic potential (out of 5 🙎‍♂️):🙎‍♂️🙎‍♂️

A meta description is a brief overview of the content of a web page. It is often shown on the results page of search engines.
Although a great page title will catch attention on a search engine results page, an alluring and interesting meta description will win clicks to pages. Google explains, “A meta description tag should generally inform and interest users with a short, relevant summary of what a particular page is about. They are like a pitch that convinces the user that the page is exactly what they’re looking for.”

If your copy is dull and doesn’t have a good reason to press, you’ll get a lot less traffic, which might hurt your organic search ranking. It’s also worth noting that while meta descriptions can be any duration, they’re often truncated to match the device being used to conduct the search.

What to aim for:

Summarize the page’s material.
Write a meta summary that is no more than 145 characters long.
Each page should have its own definition.
Use sentence case on your site and make sure it’s clear.
Create an intriguing and click-worthy summary copy.
If at all possible, include the keyword in your definition.

18. Add internal links to and from important pages

Tactic type: Long-term
Effort: High
Time to ROI: Weeks
Cost (out of 5 💸): 💸
Traffic potential (out of 5 🙎‍♂️):🙎‍♂️🙎‍♂️🙎‍♂️

Obtaining external links is a well-known method for improving SEO, but internal links are also critical in helping pages rank in search engines. This is because of the Google metric called PageRank, a formula for determining the relevance and worth of a page based on the number and quality of pages linking to it.

Linking from pages on your domain with a high PageRank will transfer authority and help the target page rank higher. Linking from lower priority pages to high priority pages on your website, on the other hand, will move PageRank back to your priority pages.

Here’s what you can do:

Make your site structure SEO-friendly.
Find and submit your sitemap to Google Search Console.
Add breadcrumbs to your product categories to build internal links instantly
Make a list of high-value target pages that you want to rank higher.
Determine which pages on your site have the most authority and page rank right now. (A free tool like Moz Toolbar for Chrome will help you do this.)
Add a link from your authority page(s) to your target page(s).
Use anchor text related to the keyword you want the target page to rank for to naturally incorporate the connection on the authority page.

Since the homepage of a website is normally the most authoritative page on the domain, it’s a natural option for an authority page to connect from. When it comes to what you can do with internal binding, this is just the tip of the iceberg. For more information on internal linking, see these articles from Moz and Ahrefs.

19. Add long-tail keyword variations to your pages

Tactic type: Long-term
Effort: Medium
Time to ROI: Weeks
Cost (out of 5 💸): 💸
Traffic potential (out of 5 🙎‍♂️):🙎‍♂️🙎‍♂️🙎‍♂️🙎‍♂️🙎‍♂️

For your eCommerce website to reliably generate organic traffic from search engines, you’ll need to develop a keyword strategy. It’s tempting to concentrate on brief, high-volume words because they’re easier to find and research, but you’ll miss out if you don’t.

Ahrefs performed a study across 1.9 billion keywords and found that 92 percent of them receive 10 or fewer searches per month. According to their research, while 60% of queries go to keywords with 1,000 or more searches, these are short-tail keywords that account for just 0.16 percent of total keywords. The remaining 40% of keywords are long-tail keywords, which account for 99.84 percent of queries with 1,000 or fewer monthly requests.

This is excellent news since long-tail keywords are easier to rank for and receive much more clicks from search engines than shorter, more common phrases.

Let’s say we’re selling the Logitech C310 webcam and want to customize our page to rank for as many long-tail variants as possible to increase traffic. We could use a tool like Google Keyword Tool and keep track of all the long-tail variants or if we really wanted to go in-depth, a free tool like keyword.io may uncover plenty of long-tail queries. We should also take a look at the relevant searches section of Google’s search results. The related searches for “Logitech C310” look like this:

We’ll almost always find a few gems by searching for long-tail combinations, which will help us improve our future ranking opportunities and, as a result, our traffic.

20. Stand out with rich snippets

Tactic type: Long-term
Effort: High
Time to ROI: Weeks
Cost (out of 5 💸): 💸💸
Traffic potential (out of 5 🙎‍♂️):🙎‍♂️🙎‍♂️🙎‍♂️🙎‍♂️

Rich snippets are search results that provide details such as a product’s price, availability, and a number of reviews. They’re useful for learning more about a product or website at a glance without having to access it directly from the search results page.

Rich snippets will help you increase the amount of traffic you get from search engines. Rich snippets, according to a study by Search Engine Land, will increase the number of people who click on your website by up to 30%. That’s a significant boost for something that can normally be done pretty painlessly once you’ve gotten used to customize your web. When you compare that to your marketing or ad-spending budget by 30%, you can see why it’s so successful.

If your page appears on a results page and contains a price range, star rating, picture, or something else that distinguishes your listing from those with only the usual meta titles, descriptions, and URLs, it will almost certainly receive more traffic.

You can use the Google Structured Data Testing Tool to ensure that there are no issues with the display. It can take some time for rich snippets to appear in search results, so don’t be concerned if you don’t see them right away.

Get more traffic, get more customers

You should be able to create more website traffic for your online store now that you have these strategies in your marketing toolkit. Rather than trying all of them at once, increasing traffic begins with picking a tactic and a relevant channel and getting started. Remember that a successful digital marketing plan involves layering short- and long-term strategies to ensure that they work together. Why not come back here and choose the next traffic-driving strategy once you’ve mastered one?

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